US onboarding/US food businesses can start HeySalad onboarding online.

Call US team

A camera for your fridge, not your staff.

It wakes when the door opens, reads the shelf, and turns it into a stock count. It never streams, and it never orders anything on its own.

Request a pilot unit£99 at launch
The HeySalad AI Camera: a matte grey square housing with radiused corners, a central dark lens, four small front-face openings and the HeySalad wordmark debossed below.

Four parts worth knowing about.

Front elevation of the HeySalad AI Camera, with the lens and one of the four front-face openings marked.
  1. OV3660

    A 2 MP wide-angle sensor, pointed at the shelf

    Wide enough to cover a full cabinet from one top corner. It reads stock, not the room, and it is never pointed at your team.

  2. ESP32-S3

    An on-device gate that keeps it asleep

    The sensor and the radio stay down until the door actually opens. A quiet fridge sends nothing, so it costs nothing to leave running.

  3. PORTS ×4

    Four openings, pinholes not a grille

    Nothing for grease to sit in, and nothing a wipe-down can block. The front face is otherwise smooth, with no buttons to catch.

  4. HMAC

    Every frame signed before it leaves

    Each upload carries a signature and a single-use nonce, so an intercepted frame cannot be replayed back at your workspace.

The camera mounted under a shelf inside a commercial deli fridge, angled down over stocked containers of salad and fresh produce.

Mounted where the stock is.

Top corner of a cabinet, angled down. One frame per door-open, counted and filed against the shelf it came from.

Specification

Pilot hardware. Figures can still move before general availability.

Sensor
OV3660 · 2 MP · wide angle
Compute
ESP32-S3 · on-device wake gate
Network
Wi-Fi 2.4 GHz · BLE provisioning
Power
USB-C
Mounting
Four-point fixing
Capture
One still frame per event · no video

Product images are concept renders of the production finish. Pilot units in the field are 3D printed and differ in material and colour.

The Fridge Pair

Two devices, one fridge. The AI Camera goes inside and counts what is actually on the shelf. Mind the Waste goes on the door and tells the team what to use up first. One looks, one speaks up.

Both are built on the same idea London has been refining for a century: that the only information a busy person absorbs is the kind they can read at a glance, sideways, in the half-second before they walk past. That is why one is a roundel on the door at eye height with icons instead of numbers, and why the other reports a count rather than a video feed. A kitchen at the end of a double shift has about the same attention span as a platform at rush hour.

The two devices side by side at true relative scale: the smaller square HeySalad AI Camera on the left, and the larger circular Mind the Waste magnet on the right with reminder icons on its display.
Shown at relative size. The camera goes inside; the magnet goes on the door.